OPEN WINDOWS CONSULTING

“EVERY TIME A DOOR CLOSES, A WINDOW OPENS”

THE PROBLEM FOR MARKETERS IS YOU CAN’T AFFORD TO WAIT UNTIL A DOOR CLOSES, FOR A WINDOW TO OPEN.  CLICK ON THE WINDOWS TO THE RIGHT TO SEE HOW OPEN WINDOWS CONSULTING CAN DEVELOP FRESH IDEAS WITH A CLEAR PURPOSE FOR YOU AND YOUR BUSINESS.

About Us

THE ESSENCE OF OPEN WINDOWS CONSULTING CAN BE SUMMED UP IN A quote by one of the biggest thinkers that ever lived…

“Make no little plans; they have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work.”
— Daniel Hudson Burnham (1846-1912)

THE GOOD NEWS FOR MARKETERS IS THAT BIG PLANS DON’T NECESSARILY HAVE TO MEAN BIG BUDGETS.  BIG PLANS SHOULD BE FOCUSED ON SMART, NEVER-BEEN-DONE BEFORE, IMAGINATIVE IDEAS THAT HELP YOUR BUSINESS GROW.

WHETHER IT BE THE CREATION AND EXECUTION OF AN UNIQUE MARKETING PROGRAM, THE DEVELOPMENT OF A CUSTOMIZED CREATIVE SALES TRAINING PROGRAM, OR THE EVALUATION OF INTEGRATED MEDIA PLAN, OPEN WINDOWS CONSULTING IS DESIGNED TO bring fresh ideas with a clear purpose TO you and your business.

Marketing

MARKETING PLATFORMS SHOULD BE DESIGNED SPECIFICALLY FOR YOUR BUSINESS, YOUR NEEDS, AND YOUR CUSTOMERS’ NEEDS. OFTENTIMES PROPOSALS THAT ARE SUBMITTED TO MARKETERS FOCUS ON THE VENDOR’S BUSINESS AND THEIR GOALS, RATHER THAN THAT OF THE MARKETER.  WITH OVER 25 YEARS OF MARKETING, SALES, AND ADVERTISING EXPERIENCE, OPEN WINDOWS CONSULTING BRINGS THE UNIQUE PERSPECTIVE THAT WILL HELP YOU GROW YOUR BUSINESS.

 THIS WILL BE ACHIEVED THROUGH COLLABORATION BETWEEN SALES, MARKETING, ADVERTISING AGENCIES, AND THE VENDORS WE DO BUSINESS WITH.  THE VENDOR, CLIENT, AGENCY RELATIONSHIP IS VITAL FOR THE SUCCESS OF ANY PROGRAM.

AS DANIEL BURNHAM’S STATES, “…MAKE NO LITTLE PLANS….”
THE IDEAS WE WILL COLLABORATE ON WILL BE NEVER BEEN DONE INITIATIVES DESIGNED TO ACHIEVE YOUR GOALS.

Sales

THE OLD ADAGE THAT NOTHING HAPPENS UNTIL SOMEBODY SELLS SOMETHING IS TRUER TODAY THAN EVER.  HOWEVER, THE WORK FOR SALES DOESN’T START AFTER SOMETHING IS SOLD, IT STARTS MUCH EARLIER.  A MEANINGFUL SALES ORGANIZATION IDENTIFIES CLIENTS’ NEEDS AND OBJECTIVES, AND THEN CUSTOMIZES A PROGRAM THAT FITS THAT CLIENTS’ NEEDS.  WHEN A SALES ORGANIZATION IS FOCUSED ON THEIR CLIENTS’ OBJECTIVES, SALES WILL COME.  MY EXPERIENCE IN SALES INCLUDES:

25 PLUS YEARS DEVELOPING CUSTOMIZED MARKETING SOLUTIONS FOR ALL SIZED COMPANIES

  • BIG IDEA THINKER
  • CREATIVE OUTLOOK
  • CONSENSUS BUILDER
  • VITAL RELATIONSHIPS WITH AGENCY, CLIENT, AND ALLIANCE PARTNERS
  • EXPERIENCED IN MULTIPLE BUSINESS CATEGORIES

WHAT CAN OPEN WINDOWS CONSULTING DO FOR YOUR ORGANIZATION?  TRAINING, LEADERSHIP, AND CONSULTING ARE JUST THE TIP OF THE ICEBERG.  COLLABORATION WITH YOUR TEAM ON KEY CLIENTS, AND DEVELOPMENT OF INTEGRATED SOLUTIONS TO WIN BUSINESS FOR YOUR COMPANY ARE ASPECTS OF OPEN WINDOWS CONSULTING THAT DIFFERENTIATE THIS COMPANY FROM TRADITIONAL CONSULTING FIRMS.

Training

ON-GOING SALES TRAINING IS VITAL TO THE SUCCESS OF ANY SALES ORGANIZATION.  HOwever, MANY SALES TRAINING PROGRAMS SUFFER FROM WHAT I’VE IDENTIFIED AS THE SEVEN DEADLY SINS OF TRAINING.  THEY INCLUDE:

    1. Sales People Simply Show Up
    2. Low Expectations of Sales and Management
    3. Oftentimes Little Real-Life Sales Experience From Facilitators
    4. Management Rarely Consulted
    5.  No Follow Up
    6. Affects Non-Transformative
    7. Generic Examples Applied to Specific Situations

 

THESE SEVEN DEADLY SINS OFFER A GOLDEN OPPORTUNITY FOR ORGANIZATIONS.

 

    1. If Salespeople Prepare They’re More Engaged
    2. Greater Expectations = Greater Results
    3. Professional Seller and Trainer Facilitating Brings Real Life Perspective
    4. Follow Up Leads to Transformation
    5. Specificity = Action

OPEN WINDOWS CONSULTING HAS DEVELOPED A COMPREHENSIVE STRATEGIC SALES TRAINING COURSE AIMED AT GETTING SALES PEOPLE TO THINK DIFFERENTLY ABOUT THEIR BUSINESS AND THEIR POTENTIAL.  THE PROGRAM IS DESIGNED TO BE COMPLETELY CUSTOMIZED, FOCUSING ON YOUR CLIENTS, YOUR EFFORTS, AND YOUR OPPORTUNITIES.  THE THREE-PART PROGRAM SPANS EIGHT-NINE MONTHS, AND INCLUDES A VITAL SOCIAL MEDIA ASPECT AIMED TO FULLY ENGAGE PARTICIPANTS.  THE PROGRAM IS FACILITATED BY A 25 YEAR VETERAN OF  CREATIVE SELLING, AND A 25 YEAR CORPORATE SALES TRAINER WITH UNIQUE SALES EXPERIENCE.

Media

At Open Windows CONSULTING we hoLD A SIMPLE BELIEF:  THE TYPE of VEHICLE USED TO BUILD A MARKETING PROGRAM is NOT fundamentally PARAMOUNT TO A PROGRAM’S SUCCESS.  IN fact, the vehicle used does not even have to be media-based. OUR EXPERTISE IN THE AREAS OF PRINT, BROADCAST, DIGITAL, MOBILE, OUT-OF-HOME, SOCIAL MEDIA, AND EVENT MARKETING HAs provided OPEN WINDOWS CONSULTING WITH A TRULY AGNOSTIC VIEW OF HOW TO ESTABLISH PARTNERSHIPS FOR CLIENTS.

BY FREEING OURSELVES FROM BOUNDARIES, MORE WINDOWS OF OPPORTUNITY WILL BE CREATED TO GROW YOUR BUSINESS. 

Previous Partners

THROUGHOUT MY CAREER, I HAVE HAD THE HONOR TO WORK WITH SOME OF THE MOST WELL-KNOWN Brands IN THE WORLD.  THEY INCLUDE, BUT ARE NOT LIMITED TO:

Kohler
Kohler
United Airlines
United Airlines
Lands End
Lands End
Craftsman
Craftsman
Delta
Delta
Dell
Dell
Rust-Oleum
Rust-Oleum
EDS
EDS
Belgard Hardscapes
Belgard Hardscapes
Jim Beam
Jim Beam
Belvedere
Belvedere
Nuveen Investments
Nuveen Investments
NCBA
NCBA
Honeywell
Honeywell
JamesHardie
JamesHardie
Johns Manville
Johns Manville
Johnson Controls
Johnson Controls
Northwestern Mutual
Northwestern Mutual
Proctor and Gamble
Proctor and Gamble
Miller Brewing
Miller Brewing
Sears
Sears
KMart
KMart
Allstate
Allstate
Mutual of Omaha
Mutual of Omaha
Zurich Financial
Zurich Financial
Discover
Discover
Prudential
Prudential
Citi
Citi
InSinkErator
InSinkErator
Cabot Stains
Cabot Stains
Valspar Paint
Valspar Paint
Sony
Sony
Ericsson
Ericsson
Principal Financial Group
Principal Financial Group
Weber Grills
Weber Grills
CAT
CAT
CDW
CDW
American Family Insurance
American Family Insurance
The companies listed below are listed for reference purposes only, and in no way suggest their endorsement or involvement with Open Windows Consulting.  All logos are the property of their respective companies.

Testimonials

HE IS ONE OF THE MOST CREATIVE PROBLEM SOLVERS AND CLIENT ORIENTED MARKETING PROFESSIONALS I HAVE WORKED WITH IN MY CAREER.  HE ALWAYS GOES ABOVE AND BEYOND IN SERVICING HIS PARTNERS AND HAS CREATED SOME OF THE MOST INNOVATE AND EFFECTIVE SOLUTIONS FOR MANY OF MY CLIENTS OVER THE YEARS.  TODD IS A TRUE PARTNER AND A BRILLIANT MARKETER!
-KELLY ARST – MEDIA DIRECTOR AT NEO@OGILVY

HE IS AN ORIGINAL THINKER ALWAYS BUILDING CREATIVE, INTELLIGENT SOLUTIONS FOR HIS CUSTOMERS.
-MATT TURCK – PUBLISHER SLATE MAGAZINE AT THE WASHINGTON POST

Todd was an amazing resource to me.  If you were on a “reduced” budget…he came up with cost effective solutions.   If you were looking for best practices in the industry, he came up with them.  If you needed to approach things from a different perspective, Todd would come back with creative ideas.  He was absolutely the best sales person I worked with from a customer service standpoint.  He is a great listener, an excellent problem solver, and has a superb creative mind.  Plus…he REALLY cares!
-Betty Arndt – Former Vice President Communications at Johnson Controls

I’ve had the pleasure of working with Todd for many years.  Todd’s passion not only for his clients’ success clearly set him apart from other sales people.  This came through most notably on the integrated program he constructed for Wausau Insurance, tying together an underwriting sponsorship of the Wall $treet Week with Fortune TV show with an in-book and event program.
-Sue Martin – SVP, Media Director at Cramer-Krasselt

Contact Us

PLEASE CONTACT US, IF YOU’D LIKE US TO OPEN WINDOWS OF OPPORTUNITY FOR YOUR ORGANIZATION.

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